Dunnes Stores is a leading Irish multinational retail chain, well known for its wide range of food, clothing, and household goods. As part of the company’s commitment to supporting and developing its workforce, I was tasked with designing a series of induction brochures to guide new staff members through their early weeks and provide a framework for their ongoing progression within the company.

The brochures were designed to be clear, approachable, and easy to navigate, ensuring that employees could quickly find the information they needed. Friendly typography, engaging layouts, and a practical structure were combined to create materials that felt welcoming while still maintaining the professionalism of the Dunnes Stores brand.

Each brochure was tailored to reflect the journey of a new employee, from the first days of induction through to long-term career development opportunities. This careful approach helped to reinforce the company’s investment in its people, giving staff the confidence and support they needed to grow within the organisation.

The finished materials played an important role in strengthening the staff onboarding process, ensuring new employees had a positive introduction to Dunnes Stores while aligning with the brand’s values of quality and care.