Rushden Lakes is a distinctive shopping, dining, and leisure destination in Northamptonshire, uniquely situated alongside the Nene Wetlands, a RAMSAR-designated nature reserve. The centre combines retail and leisure experiences with a connection to its natural surroundings, offering visitors a vibrant and engaging environment.

As part of the branding and customer experience strategy, I designed a series of large-format visuals to bring empty shops to life while they awaited leasing. These eye-catching designs aimed to create a lively and welcoming atmosphere, generating interest and enthusiasm for the space while maintaining a cohesive visual identity across the centre.

In addition, I developed a series of playful and functional floor wayfinding graphics to guide visitors through the shopping centre. These designs combined bright colours, bold graphics, and clear directional cues to help customers navigate easily, enhancing their experience while reinforcing Rushden Lakes’ contemporary and fun aesthetic.

The resulting creative solutions not only improved the visual appeal of empty retail spaces but also supported a seamless and enjoyable visitor journey throughout the centre, strengthening both engagement and brand presence.