Ocean Creative is a small but dynamic creative design agency where I worked for 17 years. During this time, I played a central role in defining the company’s identity, beginning with the creation of its branding. From the very start, the goal was to craft a look and feel that was bold, distinctive, and memorable — something that would set the agency apart and immediately communicate its creative personality.

The branding was designed to embody a cool, funky style that showcased Ocean Creative’s flair for originality and innovation. Bright, eye-catching visuals, playful yet professional typography, and a modern colour palette all worked together to create an identity that was approachable while still communicating expertise.

This identity was consistently rolled out across a variety of touchpoints, including brochures, marketing flyer campaigns, and the agency’s website. Each piece was carefully crafted to not only promote Ocean Creative’s services but also to act as a showcase of the agency’s own design capabilities. The brochures and flyers helped drive client engagement through visually impactful campaigns, while the website provided a sleek, accessible hub that demonstrated the agency’s creative thinking in action.

Over the years, this branding became an integral part of Ocean Creative’s growth, helping the agency build long-term relationships with clients and establish a strong presence in the marketplace. By combining originality with professionalism, the identity reflected the ethos of the agency and stood as a lasting testament to its creative approach.