Santa Pod’s most prestigious drag racing event brings together over 250 of Europe’s finest teams, showcasing the incredible power of 300mph Top Fuel Dragsters, 200mph drag bikes, and more than 20 supporting classes. Alongside the headline racing, spectators can experience jet cars, monster trucks, stunt shows, air displays, static exhibitions, trade stands, and family entertainment, making it one of the UK’s ultimate motorsport weekends. With onsite camping, the event attracts fans from across the country for an action-packed festival of speed.

Each year, I was responsible for designing the promotional materials to capture the excitement and energy of this world-class event. This included eye-catching leaflets, large-scale billboards, and detailed event programmes. The creative challenge was to convey the sheer adrenaline of drag racing while giving the design a fresh twist annually, ensuring the promotional assets remained dynamic and engaging for returning fans.

Bold typography, high-impact photography, and powerful layouts were central to the designs, bringing the drama of the track to life on the page. Every element was carefully crafted to spark anticipation, reflect the scale of the event, and appeal to both dedicated motorsport enthusiasts and new audiences alike.

The resulting campaigns played a key role in building excitement, driving ticket sales, and reinforcing Santa Pod’s reputation as the home of European drag racing.