Personal Group exists to help businesses make a positive impact on their employees’ happiness, health, and protection. Through expert HR consultancy, its award-winning benefits platform Hapi, and a comprehensive employee insurance offering, the company empowers organisations to support and safeguard their workforce.

As part of my role, I designed a range of high-quality branded brochures and marketing assets that reflected Personal Group’s commitment to employee wellbeing. Each piece was crafted to communicate complex services in a clear, accessible way while maintaining a strong sense of professionalism and trust.

The designs combined modern layouts with approachable imagery and a vibrant colour palette aligned to the brand identity, ensuring that the materials were both visually engaging and easy to navigate. Careful attention to typography and information flow helped highlight the value of Personal Group’s offerings to both HR leaders and employees.

These brochures and marketing assets played a vital role in strengthening the company’s brand presence, helping Personal Group effectively demonstrate how it supports businesses in enhancing employee engagement, protection, and wellbeing.