While working with leading car manufacturers such as Citroën and Kia, I designed a wide range of graphics to support special edition vehicles and online configurators. These graphics were used both on manufacturers’ websites and in marketing campaigns to showcase optional extras, enabling customers to personalise their cars and visualise their unique specifications before purchase.

A standout project was the Citroën DS3, which featured multiple roof designs that could be selected online. I created graphics for each design, ensuring they were accurate, visually appealing, and fully aligned with Citroën’s brand identity. The impact of this work extended beyond the website, as these graphics were incorporated into a national TV advertisement, giving the vehicle’s customisation options a high-profile showcase and helping to drive excitement and engagement with potential buyers.

In addition to the DS3, I developed graphics for other vehicles and special edition campaigns, balancing technical precision with creative flair. Each design needed to work seamlessly across multiple channels, including web, print, and advertising, ensuring consistency and high visual impact in every context.

This work not only enhanced the car-buying experience by making it interactive and visually engaging, but also reinforced the manufacturers’ brand positioning as innovative, customer-focused, and design-led. By blending creativity with technical accuracy, these graphics became a key part of campaigns that successfully captured attention, drove sales, and elevated the customer journey.