Auntie Anne’s is an American franchised chain of pretzel shops, world-famous for its freshly baked, hand-rolled soft pretzels available in a wide variety of sweet and savoury flavours. With a strong international brand identity, every store and promotional piece must reflect the company’s recognisable look and feel.

Working to Auntie Anne’s brand guidelines, I designed a range of graphics for their new store opening in Sheffield. The aim was to create a welcoming and visually consistent environment that reinforced the brand’s reputation for quality while drawing in new customers. The graphics combined bold colours, playful typography, and appetising imagery to showcase the products and create a sense of freshness and fun.

In addition to the store graphics, I also designed marketing boards for an exhibition. These pieces were developed to capture attention in a busy environment, balancing eye-catching visuals with clear messaging to promote the Auntie Anne’s experience.

The resulting designs supported both the brand’s retail presence and wider promotional activity, ensuring consistency across different formats while celebrating the irresistible appeal of Auntie Anne’s pretzels.