Marco Pierre White is one of the most globally recognised names in the catering industry, and his Steakhouse Bar & Grill menus are exclusively curated by Marco himself. Designed to suit all tastes, the menu typically blends childhood favourites with modern-day delicacies. At Stadium MK, the newly opened MPW Steakhouse features a fully refurbished interior that celebrates the history of Milton Keynes, along with an outdoor terrace and a dedicated bar area.

Working in collaboration with Black and White Hospitality Management, I designed and implemented a suite of signage and large-format point-of-sale solutions to support the launch of the new restaurant. The goal was to create clear and visually compelling touchpoints around the stadium to draw customers toward the venue and highlight its connection to Marco Pierre White’s renowned brand.

The designs combined bold visuals with premium finishes to reflect the restaurant’s prestige while ensuring high visibility within the busy stadium environment. From directional signage to impactful promotional displays, each element was carefully considered to provide both functionality and style, reinforcing the restaurant’s presence and appeal.

This cohesive approach to branding and wayfinding not only enhanced the customer journey but also helped establish the MPW Steakhouse at Stadium MK as a standout dining destination.