Big Bang and Bug Jam are two of the UK’s most iconic VW festivals, combining high-octane racing with family-friendly entertainment. Celebrating the very essence of VW Beetles, campervans, and custom culture, these events attract a wide audience of enthusiasts and families alike, creating a vibrant festival atmosphere full of energy, fun, and community spirit.

Over a number of years, I was responsible for designing and illustrating a variety of promotional materials to support both festivals. This included flyers, billboards, stickers, and event programmes, each crafted to capture the unique personality of the events while maintaining a sense of consistency across the brand.

The designs were colourful, bold, and playful, reflecting the lively spirit of the VW community and the excitement of the racing and entertainment on offer. Illustration played a key role in giving each campaign its own distinctive twist year after year, keeping the look and feel fresh while still recognisably tied to the festivals’ identity.

These promotional materials helped to build anticipation, drive attendance, and reinforce the reputation of Big Bang and Bug Jam as two of the UK’s most fun and family-friendly motoring festivals.